Mankind Bike Company
A closer look at 14 years of designing for the Mankind Bike Company. An ongoing relationship.
- Corporate Design
- Product Design
- Branding
- Graphic Design
- Strategy
- Art Direction
- Motions Graphics
Client
Year
2004 – 2018
Colors & Material
So Red
#d64437
Dusty Sand
#ddd2b0
Shady Blue
#58859d
Hornet Green
#00aa8e
Raging Orange
#fb7513
Concrete Grey
#fb7513
Typography
Drone Ranger Qblique
Drone Ranger Regular
Source Sans Pro Regular
Source Sans Pro Bold
Logos
Mankind Bike Co.
A Visual Case Study
Mankind Bike Co. is a German BMX company owned by former professional BMX rider Christopher Huber. It was established in 2004 as a genuine insider brand, dedicated to building BMX parts and bikes. Since day one Menschlabor has been Mankind’s long term consulting partner in all questions of brand development and identity.
From creating the brand’s face and giving it an image to designing the products, Menschlabor created the allover corporate identity and is in charge of graphics and web design, communications, print products such as catalogues and look books, as well as photo and video direction and the production of trade shows.
Throughout the years, we adopted technical developments, implementing the latest trends in product and visual design into the company’s ongoing progression, while constantly evolving with the market.





















