↘2004 – 2018
Mankind Bike Company

A closer look at 14 years of designing for the Mankind Bike Company. An ongoing relationship.

Corporate Design / Product Design / Branding / Graphic Design / Strategy / Art Direction / Motions Graphics

Mankind Bike Co.

A visual case study

Mankind Bike Co. is a German BMX company owned by former professional BMX rider Christopher Huber. It was established in 2004 as a genuine insider brand, dedicated to building BMX parts and bikes. Since day one Menschlabor has been Mankind’s long term consulting partner in all questions of brand development and identity.

From creating the brand’s face and giving it an image to designing the products, Menschlabor created the allover corporate identity and is in charge of graphics and web design, communications, print products such as catalogues and look books, as well as photo and video direction and the production of trade shows.

Throughout the years, we adopted technical developments, implementing the latest trends in product and visual design into the company’s ongoing progression, while constantly evolving with the market.